BW Sweets Bakery’s expanded east Charlotte storefront is now open three doors down from its Milton Road space. Owner Frankie White will also open an express location in South End this fall.
Frankie began baking as a form of therapy while caring for his son, Bradley, as he battled brain cancer. Bradley died in 2011 at age eight, and Frankie opened his first bakery later that year.
“BW stands for Bradley White, so I named the company after him,” says Frankie. Having a terminally ill child and experiencing the emotional and financial toll it can have on a family made Frankie realize the need for affordable custom cakes.
After making cakes for close friends and families in similar situations, the business grew organically.
Frankie says he didn’t want his business to just be a cake shop. He wanted a family of five to be able to walk in and find something that appeals to each person.
Frankie admits that without formal training, there’s been a lot of trial and error. But his efforts have paid off. He even appeared on the Food Network’s “Girl Scout Cookie Championship.”
Frankie takes pride in his business and is motivated by his son’s memory. “To put my son’s name on it every day, it brings me joy and a little more comfort at night.”
Sweets: BW Sweets Bakery sells ice cream, cupcakes, cake slices, hot desserts, macarons, pastries, bread, and doughnuts, among other sweets. Frankie didn’t make it easy for those of us who are both indecisive and have a sweet tooth (me). There are 16 cake flavors offered every day along with 18 cheesecake flavors.
If it’s your first time visiting BW Sweet Bakery, you might have a hard time deciding what to get, so…
Here are some of the most popular menu items:
- Cake Slices ($3.95)
- Mini Cheesecakes ($6)
- Pound Cake ($3.75)
- Banana Pudding Cake ($4.50)
Locations/hours: BW Sweets Bakery is located at 5820 East W.T. Harris Blvd and is open Monday-Thursday from noon to 8 p.m., Friday and Saturday from noon to 9 p.m., and from noon to 6 p.m. on Sunday.
Their South End location will open at Centro Railyard at 1425 Winnifred Street this fall.