Media Coordinator

Tiny Horse is rooted in the intersection of brand and entertainment. We build audiences and move people by creating for what’s next. We have departments across entertainment, agency services, and brand partnerships. Our team is made up of people who are comfortable performing cross-functional roles, have a passion for innovative problem-solving, and thrive in a fast-paced environment working on multiple projects simultaneously. We like working together and we value the power of collaboration, communication, adaptability, passion, and results. If you’re looking for a lively, forward-thinking culture working with global clients to startups, we’d love to interview you.

Tiny Horse is part of Team Whistle. We have three departments across entertainment, agency services, and brand partnerships. We value collaboration, communication, adaptability, passion, and results. If you’re looking for a lively, fast-paced culture working with global clients to startups, we’d love to interview you.

Overview:
Tiny Horse is seeking a media coordinator to assist in the development and execution of paid media campaigns. As a key member of the media and insights team, the primary focus of this role will be assisting with tactical execution, optimization, and reporting across platforms including Google Ads, Facebook, Instagram, and Snapchat.

This position will service multiple clients and will sit within the organization’s media division, reporting directly to the Associate Director of Media and Insights.

Responsibilities:
Media Planning
• Assist with building digital media strategies for various clients and campaigns, often from the ground up
• Assist with planning strategies
• Pursue and implement innovative media planning ideas, applications, and platforms
Execution
• Execute media campaigns various platforms. Experience with Facebook, Instagram, Snapchat, and Google Ads a plus
• Work with creative teams to produce campaign creative assets, helping with concepts and copywriting
• When relevant, manage relationships with outside media agencies and media vendors in planning and execution phases
Optimization
• Provide continuous optimization of live media campaigns to reach client goals
• Analyze digital and social media behavior and patterns to drive engagement strategies in real time
• Keeping track of budget pacing and actual spends to date
Reporting
• Oversee the flow of data through internal consumption to external reporting
• Work with the insights team to deliver reports and presentations on analytics and campaign results, offering key insights
• When applicable, ensure outside media agencies provide complete and actionable analysis of digital buys and optimizations for recent and future campaigns

Qualifications:
• 1+ year of experience in digital media execution and reporting
• Strong organizational, communication, and presentation skills
• Experience with media platforms