VP Customer Marketing (HIRED)

Overview:
Reporting to the SPS Chief Commercial Officer, the Global Vice President of Customer Marketing (MarCom) is responsible for shaping SPS’s public profile and reputation on the world stage with customers and stakeholders as a global leader in the commercial and industrial marketplace. Managing the Honeywell, SPS and other brands and reputation across the SPS businesses and extending and developing them is a key responsibility. The development and articulation of a compelling Honeywell SPS messaging and positioning platform is core to this role, especially in bringing to light how our leading position within the Industrial Internet of Things and with Connected Solutions enables us to deliver enhanced value to our customers.

Responsibilities
• Establish and lead a global Marcom organization that drives a cohesive communications strategy across all aspects of the business while also reflecting the unique requirements of specific business units and regions
• Be the single point of contact and delivery for all external communications
• Create a global and local operating model and management operating system that allows for the delivery of marketing communications in an efficient, flexible way
• Leverage scale and drive MarCom effectiveness
• Develop a fact-based, data-driven approach to marketing communications investments and returns
• Develop a world-leading MarCom approach focused on online delivery across integrated web strategies
• Improve lead generation, qualification, and conversion through digital demand generation
• Establish SLA’s for customer service and delivery across business partners to support the businesses
• Leading activities across the business to acquire customers, engage them through the customer lifecycle and retain them
• Developing effective marketing campaigns to launch new products globally
• Establishing the structure, strategy, and execution of all external customer and stakeholder communications and programs across SPS businesses, including all major events and programs. As such, this leader will be responsible for shaping and communicating our message to key stakeholder groups including the media, the analyst community and our investors
• Developing integrated, digitally focused, revenue-generating marketing communications strategy is an imperative working closely with the business leaders and SPS staff. • A focus on supporting organic growth is critical. The marketing communications strategy needs to be aligned across the businesses and to be globally consistent
• Accelerating the transition of SPS marketing communications to a “digital led” model is an important priority over the next 12-18 months. The foundation for this shift should be a deep understanding in how our customers research and buy products. This will mean amplifying the SPS presence on-line, in social media and on websites as well as developing innovative customer on-line collaboration tools. The development of a comprehensive web strategy, as well as a content management and translation strategy, is important. Developing and driving the adoption of online and web analytics is core to this strategy
• Supporting the development of sales training tools that are on-line and mobile as an important enabler for the productivity of the SPS and channel partner sales forces around the world
• While the marketing communications strategy will be global, specific strategies to significantly enhance capabilities and delivery in China and the HGR countries is important, given that the majority of SPS growth will come from these countries in future
• Managing marketing communications and ePresence budgets across the business
• From a structure standpoint, the delivery model for marketing communications will be through a global marcom team operating in partnership with an ecosystem of external agencies and service providers. Reporting into the VP of Marketing Communications are leaders representing strategic communications, regional MarCom, digital marketing, and marcom operations.
• Develop and execute an integrated marketing communications on-line and off-line strategy to position SPS products and services
• Develop specific marketing mix strategies across the business that will define the roles and share of spend from digital marketing, PR, marketing materials, trade shows, and other marketing communications tools
• Measure the Honeywell brand and other sub-brands in an analytical, data-driven way to understand the key brand equities and attributes, and explain them in easy to understand terms. Where required, undertake brand valuation and brand strategy and streamlining across the portfolio. Lead the translation of the brand spirit to different countries and regions while maintaining the spirit of the brand
• To understand customer buying behavior, purchase journey and touchpoints across the customer experience through extensive Voice of Customer (VOC) and ethnographic research. To develop and tailor marketing communications tools for each major touchpoint and milestone
• As a specific area of focus, to develop world-leading new product launch processes to globally launch products in the highest impact way possible, and to ensure on-going marketing support over the product lifetime
• To develop and execute on content development and management strategy for all on-line content across all
• Will coordinate activities and programs with the Human Resources organization to ensure consistent messages to employees and customers
• Manage internal marketing communications staff and external resources
• Define budget priorities and align communications investment against STRAP (Honeywell Strategic Plan) initiatives
• Drive tradeshows, conferences, and events including Honeywell User Groups and internal global events
• Develop and nurture relationships with key trade press editors and industry analysts, as well as leading creators of “user-generated media” like blogs and consumer reporting sites

Qualifications
• Bachelor’s degree or equivalent in Marketing, Business or Communications
• Minimum 8 years experience with successful track record managing Marketing Communications in a B2B environment
• Minimum 15 years of experience managing marketing teams and professionals

We Value:
• Master’s Degree in Business or Communications preferred
• Excellent verbal and written communications
• Strong strategic thinking/planning skills, with a proven track record of executing marketing communications programs that deliver measurable results
• Strong business acumen and the ability to strategically interface with and influence key stakeholders
• Outstanding interpersonal skills and ability to build teamwork and trust
• Proven ability to lead a global team and get results
• Budget management
• Ability to successfully managing multiple vendor/partner relationships
• Experienced with engaging senior leaders on global communications efforts
• Global brand management
• Possess solid financial and organizational skills
• Strategic communications development
• Customer service focus and mindset
• Experience in digital marketing and social media
• Experience in change management

Job specs:
• Some Travel Required
• Relocation Provided
• Continued Professional Development

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