Associate Vice President for Marketing, Web and Digital Communications

Abby Clark

October 23, 2019 | Views:

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Gardner-Webb University is a private, Christian institution with a strong emphasis in the Liberal Arts, located in Boiling Springs, North Carolina with easy access to Charlotte, Asheville and Greenville-Spartanburg. The university offers a variety of undergraduate and graduate programs on campus and online. Gardner-Webb University employs individuals who participate in and wholeheartedly support Christian values.

Overview:
Gardner-Webb University is looking for a technology leader! The Associate Vice President for Marketing, Web and Digital Communications manages a team that supports the content management system for the Gardner-Webb University website. He/She also manages staff responsible for social media campus wide, including all of the top level social tools and the software platform for e-mail marketing campus-wide. He/She reports to the Vice President of Marketing and works collaboratively with IT staff as well as graphic designers, digital content creators for imagery and video and written content contributors and clients campus-wide.

What we are looking for:
This position requires leadership abilities related to the development and management of a campus-wide CMS. Essential responsibilities/duties will include leading the overall organizational information architecture development, coordinating security and compliance issues, working with IT on network and hosting issues as appropriate, facilitating the creation and maintenance of web pages within the CMS and coordinating training for local area site managers working with University faculty and staff to maintain their program/department pages.

Familiarity with a variety of CMS environments, especially WordPress, some proficiency in HTML/CSS/JavaScript/jQuery/PHP/MySQL, experience with design/coding principles and knowledge of responsive design techniques are required. Candidates should be able to effectively communicate on campus at all levels and be the spokesperson for web based content deployment, training, security, compliance and management. Other duties will be assigned as necessary. Some weekend/evening work required.

Candidates should hold a bachelor’s degree from an accredited four-year college or university and possess 3-5 years related experience including management of a CMS as well as social media management. Previous work in a nonprofit or education environment is preferred.