Social Media Director (HIRED)
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
Responsible for a multi-million dollar advertising budget, this position will lead a large in-house digital marketing team, advertising, creative and tech partners to profitably deliver incremental in-store and online traffic and revenue. The Social Media Director will be responsible for developing a team and leading all paid media efforts including campaign ideation, setup, optimization, testing, analysis and will evangelize paid media efforts throughout the organization.
• To accomplish this the Social Media Director must have extensive knowledge and experience in the ever-changing digital media ecosystem.
• The individual must also be able to lead diverse teams, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations.
• The Social Media Director must be both creative and analytical, able to navigate a fast-paced environment and adept at communicating with senior leadership.
• The Social Media Director works closely with the Lowe’s Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce and IT teams to align plans to maximize advertising efforts against total business objectives and priorities.
Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.