Charlotte-based brand Enemy to Fashion is known for pushing the boundaries of fashion and the status quo. In an effort to continue to think outside of the box and to create meaningful partnership, Enemy of Fashion has teamed up with the Charlotte chapter of Susan G. Komen to launch #SurvivorShades.
The first version of the brand’s now eponymous sunglasses, debuting in black, launched earlier this year showcasing the brand’s unique style. The initial launch featured a “School for Wayward Girls” photo shoot theme and accompanying ad campaign. Caleb Clark, Enemy to Fashion’s creative mastermind, wanted to take a different approach this time while still embracing the brand’s whimsical style that fans love.
When considering how to launch the limited edition pink #SurvivorShades, Clark and team wanted to approach the photo shoot and launch in a meaningful way. After careful thought, the concept for the launch was to feature portraits of breast cancer patients, survivors and supporters, while sharing their stories.
“We’ve been selling this brand internationally for seven years, all the while pushing the boundaries of not only fashion, but collaboration; I’m excited to work with such an important nonprofit to facilitate this unconventional and extremely special campaign,” Clark said.
The goal of the campaign is to create a more personal and meaningful experience and to continue to bring awareness to the public regarding the disease. The survivor images were taken by Katherine Kirchner and will be used to launch product sales and raise funds for Komen Charlotte beginning September 2. Fifty percent of proceeds from sales will be donated to the Komen Charlotte.
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