Senior Vice President, Development & Marketing
Levine Museum’s mission is to engage a broad-based audience in the exploration and appreciation of the diverse history of the South since the Civil War, with a focus on Charlotte and the surrounding Carolina Piedmont; to collect, preserve and interpret the materials, sights, sounds and idea that illumine and enliven this history; to present opportunities for life-long learning about this history for the benefit, enjoyment and education of children and adults; to provide historical context for contemporary issues and a community forum for thoughtful discussion; the Museum distills this mission into an essential statement “we use history to build community”.
The importance of Levine Museum has perhaps never been more pronounced. Just a few short years after experiencing civil unrest in the wake of the Keith Lamont Scott shooting and national attention for HB2, Charlotte remains a community processing its pathway forward. The landmark study from Harvard University and UC-Berkeley that identified Charlotte as 50th out of 50 U.S. cities in its analysis of economic mobility serves to highlight the challenges the community continues to face as it asserts its place in the “New South.”
At the same time, changing audience demographics, income re-distribution and digital technologies pose formidable challenges and unprecedented opportunities for museums of all kinds throughout the country. As the Museum’s leadership contemplates its future, we are exploring new ways to bring history alive for audiences of all ages and to use the power of story to foster empathy and to build a stronger, more equitable community. Levine Museum now seeks to redefine what a history museum looks like in the digital era.
Reporting to the President & CEO, the Senior Vice President, Development and Marketing is a key member of the leadership team and a critical participant in articulating the Museum’s future direction. S/he is responsible for designing and implementing strategies to increase public awareness, foster engagement and deepen philanthropic support for Levine Museum’s programs, exhibits and services. The Senior Vice President provides strategic direction for fund development efforts, as well as marketing and communications at a time of transformational change.
The successful candidate for this role will benefit from a four-person team that works cohesively toward pursuit of the Museum’s aims. A resource development plan is in place, providing a solid platform for the pursuit of earned and contributed revenue. Members of the organization’s board of directors are deeply committed to advancing the mission of the Museum and are deeply bought in to resource development and marketing strategies.
Levine Museum is at an exciting time in its history and this role will be a critical one. There is the potential for a sizable capital campaign in future years and an organizational constituency to make that effort a success. For the right candidate, this is an opportunity to cement a local reputation as an institutional leader and resource development change agent.
Development and marketing planning
•Provide leadership, strategic direction and strong business acumen for the Museum’s overall public engagement and development efforts.
• Provide leadership and strategic oversight to the Marketing and Communications function to ensure cross-functional integration of efforts to support Museum exhibits, programs and services.
• Create a quality work environment that is collaborative and respectful of the strengths of individual employees by establishing goals and expectations and conducting performance reviews.
• Work across departments to build a solid working relationship with the programming and operations teams.
• Manage a system of Identification, cultivation, solicitation and stewardship of $1.5M+ annually through a comprehensive, multi-faceted fundraising platform.
• Oversee the pursuit of individual gifts including the Leadership Membership Program, major gift, endowment gifts and legacy gifts, directly managing a portfolio of high impact donors.
• Direct the acquisition and retention of corporate sponsorships including the Corporate Membership Program, exhibit and program sponsors and event sponsors.
• Lead the submission of foundation and government grant proposals including exhibit and program grants, project-specific grant opportunities and organizational sustainability grants.
• Manage the research, application and reporting for all grants, including the Arts & Science Council’s basic operating grant.
• Manage the conception and execution of the Museum’s annual fundraising event, as well as other donor cultivation and appreciate events.
• Provide support to the Board members in fundraising activities.
• Develop, evaluate and adjust marketing and communications strategies for each programmatic initiative, tailored to reach targeted audiences and reinforce brand through a mix of print, broadcast, earned and social media.
• Management and oversight of digital communication including the website, social media, blog and podcast.
• Oversee audience and market research efforts, seeking to understand what messages and themes motivate people to action.
• Represent the Museum at external meetings, programs and events in the community throughout the year.
• Develop and manage departmental budgets.
• Oversee management of the Museum’s donor database system Altru (Blackbaud product).
Required qualifications and competencies:
• Bachelor’s Degree.
• Commitment to the Museum’s mission.
• 5-7 years’ experience in external relations or institutional advancement, including development, marketing and communications and events management.
• Excellent oral and written communication skills.
• Strong leadership and strategic thinking skills.
• Ability to make connections easily and create authentic relationships with a wide variety of individuals and groups.
• Solid analytical skills and basic understanding of financial levers.
• Familiarity with donor databases, Blackbaud products preferred.
• Comfortable working with corporate and foundation executives.
• CFRE preferred.
• Compensation will be competitive and commensurate with experience.
• Health and retirement benefits offered.
Levine Museum of the New South is an Equal Opportunity Employer committed to inclusive hiring and dedicated to diversity in its work and staff. Employment decisions are made without regard to race, color, religion, gender, sex, national origin, physical or mental disability, age, sexual orientation, veteran status, or any other characteristic protected by applicable state or federal law. Levine Museum encourages candidates of all groups and communities to apply for this position.