Email Marketing Manager (HIRED)

This position has been filled or has expired. To search all open positions, visit our Job Board.

The role of the Manager Email Marketing role is to be responsible for growing Belk’s email marketing channel and improving customer communications.

Essential functions:
• Functions as the business owner of the email service provider, ExactTarge and the outsourced email strategy agency.
• Develops, executes and manages strategic and tactical elements of the email marketing campaign.
• Provides leadership and subject matter expertise on best practices and standards for email list building and marketing campaigns.
• Establishes email marketing initiative direction for the agency and creative teams, including campaign objectives, messaging and potential concepts.
• Works with agency to create and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list.
• Explores additional ways to serve the customer by developing new campaign types.
• Continually develops, measures and optimizes campaigns using A/B and multivariate testing.

Minimum education and experience:
• Bachelor’s degree.
• 3+ years experience in database marketing or customer relationship marketing program development.
• 3+ years experience utilizing outbound email marketing, ideally e-retail environment.
• Project management experience required.
• Expertise in catalog direct marketing a plus.

Knowledge and skills requirements:
• Working knowledge of general web technologies, HTML.
• Solid organization, written and verbal communication skills.
• Strong analytical skills.
• Keen understanding of Internet-based consumer behavior and direct marketing principles.
• Ability to offer creative marketing solutions in response to data analysis.

This position has been filled. To search all open positions, visit our Job Board

81 Total Views 2 Views Today