Digital Communications Analyst (HIRED)
The Digital Communications Analyst will perform data collection, analysis, standardized reporting and project management relating to the outcomes of University Communication’s messaging platforms and strategic communication goals. This will include website, email and social analytics using tools such as Google Analytics, EduConverse and Sprinklr, among others. The incumbent will ensure that proper data is collected, cleaned, analyzed and acted upon across all lines of communication. This position will also establish baselines, create bench-marking and make recommendations to improve messaging effectiveness. The Digital Communication Analyst will work to identify trends and best practices related to communication channels and their respective outcomes. The salary for this position is $51,970.
This position will be relied upon to report data analysis and recommendations to the Director of Communications Operations and the Executive Director of University Communications, as well as other members of the University Communications Team.
• Collect and manage data from a variety of sources.
• Track and report on all digital platforms.
• Create dashboards and baselines to provide data overviews.
• Translate findings into workable solutions.
• Able to work in fast-paced environment with many moving parts.
• Understands digital marketing and communication as part of a larger strategy.
• Suggests strategies for improving results and meeting University Communication goals.
• Experience performing digital marketing assessments and ability to translate findings into actionable strategies.
• Experience using data to inform engagement efforts with target audiences.
• Experience with social media and web strategy, SEO and SSEM and web-based analytics.
• Experience pulling, scrubbing, interpreting and presenting digital media and web-based analytics.
Other work responsibilities
• Compile regular reports on findings and suggested strategies on communication platforms.
• Present reports and strategies to the director of Communications Operations, the executive director of University Communications and other members of the University Communications Team.
• Understands the University Communications strategy and how it aligns with Institutional goals.
• Understands the various functions and areas within University Communications.
• Understands the relationships University Communications has with the larger campus.
Experience, skills, training and education:
• Graduation from a 4-year college or university with a major in a closely related field and 2 years of experience that provides the knowledge, skills and abilities needed in the area of assignment or an equivalent combination of training and experience.
• Bachelor’s Degree.
• Experience working within digital marketing, communication or related field preferred.
• Higher Education experience a plus.
• Preferred experience utilizing data analysis to measure and guide strategic initiatives and goals.
• Ability to build assessment method to analyze multiple data sources.
• Submit a resume and cover letter with your application. These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education and professional experience.
• Ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
• If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
• Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills and abilities.
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