Presidents Cup Sales Director (HIRED)

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We presently have an opportunity for a Sales Director for the 2021 Presidents Cup that will be hosted in Charlotte, NC. The Sales Director is responsible for designing and implementing effective sales strategies to identify new business opportunities locally, nationally and internationally for the Presidents Cup and other Championship Management events (National Sales) through tournament activation platforms.

Qualified candidates will have the following:
• Bachelor’s degree in Marketing, Business or related area required.
• Minimum of 10 years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required. Golf tournament sales experience is a plus.
• Must be proficient with Microsoft Office software packages to include Word, Excel and PowerPoint. Salesforce CRM experience is a plus.
• Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales.

• Achieve or exceed annual event revenue budget through closing integrated packages comprising of local sponsorship, corporate hospitality and unique experiences.
• As part of the event sales cycle, meet or exceed individual revenue goal while leading sales staff to meet or exceed their respective revenue goals.
• Focus on new business activity in local, regional, national and international geographies.
• Work closely with Vice President, Tournament Revenue on building partnerships with PGA TOUR Official Marketing Partners and Title Sponsors – from pitch/proposal through execution phases.
• Work closely with Executive Director and Host club leadership on developing and coordinating a host membership sales organization focused on building high level local and regional relationships – from pitch/proposal through execution phases.
• Develop and implement strategies to drive sales through market analysis, creating inventory and using consumer research.
• Achieve networking and local market event appearance benchmarks and lead sales team to same.
• Create annual revenue budget, complete quarterly forecasting and contribute to net operating gain goals.
• Develop and execute a professional sales presentation which conveys the event’s unique selling proposition and is customized with benefits to meet target audience goals.
• Lead weekly sales meetings and manage sales staff activity in CRM.
• Provide Executive Director weekly evaluation of progress against set annual goals, reporting may include call report, prospect list and other sales related information.
• Special Projects or other duties as assigned.

Benefits include:
• Competitive base salary.
• Medical/Dental/Life/Disability insurance.
• Paid time off.
• 401k plus employer match.
• Employer funded retirement plan.
• Health Savings Account/Medical and Dependent Care Flexible Spending Accounts.
• Wellness Program.
• Membership to TPC Sawgrass.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

This position has been filled. To search all open positions, visit our Job Board