CURED opening at Dilworth Billiards location in late summer

CURED opening at Dilworth Billiards location in late summer
  • Share on Twitter
  • Share on Facebook
  • Share by Email
  • Share on Twitter
  • Share on Facebook
  • Share by Email

News Briefing

Dilworth Billiards is closing and a new cheese, wine, charcuterie and craft beer speciality shop named Cured is opening at that location later this summer.

Facts

  • Dilworth Billiards closes on April 30th (in business for 35 years).
  • Cured co-founders are Lexee Zutz and Meredith Mullins.
  • Cured will have 150+ types of cheeses, 30+ types of charcuterie, wine and local craft beer.
  • Approximately 2,800 sq ft with a patio.
  • Lexee Zutz comes from a cheese family that owns Zutz Cheese House in Wisconsin.
  • Logo was created by Alan Spears and Cured website was produced by Laura Mullins.

Cured-Charlotte

cured-cheese-wine-location-dilworth

lexee-zutz-cured-founder-charlotte

meredith-mullins-cured-cheese-charlotte

Cured-Zutz-Cheese-House

new cured cheese wine location

Quote

“They remind me of me when I first opened. I wanted a business that would fit in the neighborhood and continue to be a place where people could still come in on their way home from work or on the weekend.” – Dilworth Billiards Owner Eric Sprouse told the Observer.

Talking Points

  • Lutz’s cheese background provides “cheese-legitimacy” to the operation.
  • No pool players are suddenly going to be into charcuterie, so this will draw new customers.
  • Interior and patio space design matters so that customers feel like this is a place to hangout.
  • Agenda Pro Tip: sign up for Cured’s newsletter and they might offer a pre-grand opening party or discounts to early adopters.
Story Views:
SIGN UP
Join the 113,656 smart Charlotteans that receive our daily newsletter.
"It's good. I promise." - Emma   Emma Way